The distilled spirits industry produces thousands of different brands and continues to develop new products every year. A consumer can easily be overwhelmed by the number of quality products available for purchase. Just as tasting a small sample of food before you buy it can help you make a decision on whether or not to buy that product, spirits tastings can be an incredibly effective way for consumers to make an informed and personal decision on how to spend their hard-earned money.
Our goal is to enable both on-premise and off-premise establishments to provide distilled spirits tastings to consumers so that they can make an informed and personal decision on which spirits they might want to purchase.
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